Recently there has been news of major cutbacks in funding for science and other important programs here in the US. I noticed that many commentators are talking about institutions and scientists now having to ‘beg’ for funding to survive. Begging for funding isn’t new news in any industry or boardroom. (or kitchen table for that matter). Shortages of funding are a fact of life for most of us. Begging for funding is just one approach and it has a short shelf-life.
Why beg when you can pitch? There is an opportunity to take the high ground by learning what it takes to persuade the person with the money. Persuasion, fair and square. It is relevant, grown-up and long term. Yes, it takes a bit more work to persuade. Wallowing and putting on your whiney-face might buy it once for you. Persuasion keeps the wolves from the door.